Have you seen those annoying internet ads, complete with animated graphics, for lowermybills.com? If you think your answer is no, I bet you're wrong. You've probably seen the ads but just didn't know what company runs them. I never knew what the company was until trying to find a particular ad to show my aunt and uncle.My cousin and I were discussing an ad that depicts George Washington and Abraham Lincoln tap dancing. We had both seen it, but neither one of us knew what the ad was for. When I searched the internet, I found out that the ad is for lowermybills.com.
Some of their other ads you may have seen are:
a machine drawing a tattoo on an armIf you haven't seen any of these, I'd be VERY surprised. When you search the internet, the ads are everywhere. Lots of people hate the ads, but everyone remembers them. Most people don't know what the ads are for, though. And the ads have nothing to do with the product. That doesn't seem to matter, since enough people notice the ads and click on them. It turns out that lowermybills.com makes twice as much revenue from its ads as the average for other internet advertisers.
a pen connecting numbered dots
repetitive graphics with the names of the 50 states
an electric razor carving something on the back of a guy's head
the line-dancing cowboys
Who clicks on these things? Even if a person were to click, why would he or she actually use lowermybills.com--a company that is just a broker that farms out applications to financial giants like Citibank? They typically charge high fees which means that even a seemingly low interest rate isn't a good deal.
Given the success of the lowermybills.com ads, it means there will be plenty more annoying, nonsensical animation to come. We won't be able to help from noticing. I'm waiting to see Uncle Sam hula-hooping and Ben Franklin doing the Macarena.
